Convert Image for Facebook Ad Image

Convert your ad creative to JPEG or PNG at Meta's recommended ad dimensions.

Convert Images Instantly

Supported: JPEG, PNG, WebP, GIF, TIFF, AVIF, BMP. Max 50MB.

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Facebook & Instagram Ad Image Spec

Per Meta's own recommended minimum image pixel requirements, the safest all-purpose ad size is 1080×1080 (1:1), working across Feed, Marketplace, carousel, and search placements. Vertical placements (Stories, Reels) use 1080×1920 (9:16). JPG or PNG, under 30MB.

Convert from:

PNG, WebP, HEIC, TIFF, BMP → JPG or PNG

Design tools often export photo-based ad creative as PNG, needlessly tripling file size. Convert to JPEG unless the creative needs transparency. See our full marketer format guide.